The cost of setting up a call centre in India is relatively low compared to other countries. This is one of the key reasons why many international companies are outsourcing their customer support operations to India.

And with the invention of SIM-based Auto dialers, running a call centre has become easier than it was before.

Sim-based auto dialer apps, as the name suggests are smartphone applications that use the phone’s sim card to place calls. The feedbacks of the calls placed and the leads are then managed by a CRM.

The benefits of a Sim based Autodialer for a call centre are :

1. It can be used to make and receive calls without the need for a landline or any cloud telephony setup.

2. It can be used to send and receive text messages easily, most autodialers come with the feature of “Message after call”. Where all you have to do is set up a template and simply click on the send button after every call.

3. The best part about using an autodialer is you do not need to type the numbers every time you need to place a call. Now, this not only gives you the advantage of not having to type the numbers but also rids you of the investment of getting laptops and desktops for your callers. It is a win-win.

4. Sim based dialers also gives you the liberty of not having to maintain spreadsheets, as it gives you reports that be easily downloaded into a spreadsheet.

Now that you know about how an autodialer will help you in running a call centre, here is a step-by-step guide on how to do it:

1. Decide on the type of call centre you want to set up -  

There are two main types of call centres – Inbound and Outbound.

Inbound call centres handle customer calls that come in. The agents at an inbound call centre are trained to handle a wide range of customer inquiries and complaints.

Outbound call centres reach out to customers. The agents pitch the products and services of the company to the customers by calling them.

There is also a third type, called blended call centres and as the name suggests, it is a combination of two. Nowadays most companies prefer to go for a blended call centre for its cost-saving benefits.

2. Identify your target market.

This is an important step as it will help you decide on the location, type of call centre, and type of services to offer.

The market requiring call centres is huge, almost every product or service needs telecallers to connect with customers and explain their products or provide support to them.

Despite having potential, it all boils to the fact of knowing the market, so be careful in identifying the correct opportunities.

3. Choose a location for your call centre and set up the infrastructure

India has a large pool of talent and you will find many call centres in different parts of the country.

With the advancement in technology, remote working has evolved as an option. You are no longer forced to set up office space, equipment, and telecommunications.

The internet has led to rising in apps and services that aid in remote working and help you to set up a call centre without investing in infrastructure and equipment.

4. Hire and train your staff.

Telecallers are the backbone of any call centre. They are the ones who will be interacting with your customers. Make sure to hire staff that is skilled and has experience in customer service.

Once you have hired your staff, it is important to provide them with proper training. This will help them deal with customers in a professional manner.

“I’m convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” – Lawrence Bossidy

5. Launch your call centre and make your dream come true.

Now that you know, what you have to do. All you have to do is get off that couch and make your dream into reality.

All the best!!!